Microstock Statistics – September 2017
I am finally back again to analyze microstock results after a long period of time, mainly due to a shortage of time available because of the many personal and work commitments in recent months. I had to slow down production of new works, but at the same time this allowed me to test the performance of my portfolio without new uploads and to draw interesting considerations.
During this period I also worked at new projects, such as the launch of my new personal website (link), as my professional showcase and main distribution platform for my works, and the realization of some external partnerships which hopefully will bring interesting news in the next future for my photographic activity.
In terms of sales statistics in general, 2017 has so far been a rather controversial year: mood in general among stock photographers seems to be at the lowest of historical levels and many complain about a general reduction in downloads and, at the same time, about a lower marginality for single download. Problems are apparently always the same: increased competition between producers (even at lower quality), policies of agencies not always far-sighted, little or no innovation on the market, etc.
Talking about me, I find it really difficult to make a general assessment based on my recent results: I too experienced a significant decline in 2017 so far, especially in the summer months, but as I said before, I come from long months of inactivity, with a break lasted from late 2016 until last September. I have started to produce and upload new jobs with discreet continuity just since a few weeks, by using a rather large summer production and mainly after some interesting trips in Italy and a beautiful holiday in Barcelona in August, period in which the capital of Catalonia was particularly at the center of international attentions, first of all for the terrible and dramatic terrorist attack on the Rambla and then for the well-known political events linked to the referendum promoted by the Catalan secessionist movement.
So I think that the summer fall in my case is basically due to the low visibility I have had due to the long idle: as you know, uploading new files is needed not only to have results about the new works, but also (and perhaps above all) to make your overall portfolio getting more visibility by the agencies search engine algorithms, which are notoriously rewarding the contributor’s active behavior. Below is the monthly trend of my portfolio globally online through the various agencies. From January to August, growth was below +4%, while in September there has been a good recovery (+1,300 online files in just one month).
As for downloads, in the chart below you can notice the sharp decline during summer months due to the prolongation of my inactivity. The sensation is that the portfolio, even in the absence of new uploads, has kept going without any particular damage for a period of about 4-6 months, beyond which the search algorithms began to penalize my visibility, resulting in negative results (especially July and August). Downloads rised up again in September, with an encouraging +8% over the previous month.
On the revenue side, as always, the less linear trend is justified by the strong fluctuations due to single or enhanced downloads, which may in some cases “camouflage” a bad result of downloads (as happened for example in April and June). Also in this case September was a positive month, with an increase in revenues even more than +30% compared to August’s negative record.
As for the statistics of the individual agencies, below is a summary table of September results compared to the previous month:
|– –||+++||4.507 (+0,0%)|
|– – –||– – –||3.435 (+3,8%)|
|– –||– –||2.976 (+0,3%)|
|– –||– –||5.051 (+1,8%)|
Nothing relevant to report about minor agencies. Below are the charts with top 10 downloads and revenues agencies: after a long time, Panthermedia gets back to the top 10 about revenues.
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