Microstock Statistics – October 2017
Here we are for analyzing microstock results of October, not without a proper clarification: I am publishing this report (so as for the future reports) after about 3 weeks from the end of the reference month, not due to a sort of laziness, but simply because iStock results are available only from 20 of the following month, so a global view of the performances of the past month can only be achieved after a few weeks. Among other things, given the impact of iStock on overall results, excluding it from the calculation would be very unhelpful.
October was a rather interlocutory month with regard to sales results: it was one of those months when it is objectively difficult to draw conclusions about the health of your portfolio. While, on the one hand, the downloads have risen further than in September, with a growth of around +3% and confirming a return to the good results of the first half of the year, on the other hand revenues fell slightly (-2%) essentially due to a smaller incidence of single downloads, which notoriously highly impact on sales performances.
Instead, the continuous growth of my online image portfolio is proceeding, after the long months of inactivity in the first part of the year: over +3,500 online files compared to September, up by about +7%. And in November for what I’m seeing in these weeks, growth will be even greater.
As for the statistics of the individual agencies, below is a summary table of October results compared to the previous month. Noteworthy the negative performance of Pond5 and Canstock, with the latter by now being on a trend very hard to invert, and the positive ones of Fotolia and iStock, both with a clear recovery compared to previous months. Also good result by Colourbox, though at a much lower level than the major agencies.
Among the smaller agencies it is worthy of note the result of Pixta, thanks to the slow but inexorable increase in portfolio, which makes it exceptionally enter the top 10 of the monthly downloads. Equally remarkable is Eyeem‘s entry into the Top 10 of revenues, but it is known that Eyeem‘s downloads are few but “heavier” compared to those of other agencies.
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