Microstock Statistics – February 2016
Once again a great month in terms of microstock statistics! February was by far the best month ever in terms of licenses sold (+23% vs. January) and one of the best ever in terms of earnings (+10% vs. January), though not helped by the low number of special downloads. Thus continues the positive effect of the strong portfolio growth in recent months and, in the first month of 2016 without major holidays (though the shortest month of the year) here come the positive results.
The outstanding result of February is even more meaningful if we consider the fact that in recent times there have been major defections in my collaborations, in particular by agencies which regularly contributed to the total number of licenses sold on a monthly basis. I’m talking about Photokore and Photodune, the latter even in my personal top 10 of the best performing agencies. But the bad news does not stop here and it is news these days that from the end of March also Veer will close its doors, being in fact acquired by the Getty Group, already owner of iStock. Since many Veer contributors are also iStock contributors, in order to avoid possible duplication, it was not offered to Veer authors the ability to “move” their portfolios in iStock. In other words, images and accounts of Veer contributors will be permanently deleted from March 30, 2016. For those Veer contributors who weren’t already in iStock, however, it is offered the chance to sign up as iStock authors and to have a fast track for the evaluation of their submission. For myself, from April 1 I will see literally “disappear” other 1,910 files from my global online portfolio. That said, my portfolio continues to grow in an important way and in February there was an increase of about 4,000 new approvals (+14% vs. January), which gets me close to 33,000 total online files.
As for the performance of the single agencies in February, below my detailed remarks:
|Exceptional month for Shutterstock, with growth of +21% vs January in terms of downloads (best month ever) and revenues slightly increased by +2%. The portfolio continues to grow, with an increase of about +23% compared to the previous month, for a total of more than 2,160 files online.|
|Extraordinary also the month of 123RF: best month ever in terms of licenses sold (+20% vs. January) and one of the best ever in terms of revenues, with an increase of over 30 percentage points from the previous month. The portfolio continues to grow even faster, with an increase of about +21% towards January, despite the long times for review of the new files.|
|Strange month for Depositphotos, with licenses sold down about -14% compared with January, but revenues up by more than 8 percentage points. The portfolio continues to grow (+7% vs January) with a total that now approaches to 3,000 files online.|
|Outstanding February for iStock: license sales up by more than +60% towards January and revenues nearly doubled. It was one of the best months ever, also thanks to the growth of the portfolio: +10% of total online images compared to January. Maybe I can expect further growth in the coming months, if it is true that the Veer customers will be redirected to iStock, as it seems likely.|
|Record month also for Fotolia: downloads growing of +36% compared to January (best month ever) and revenues up by +7% (second best month ever). The excellent performance of February has been definitely influenced by the large growth of my portfolio: +28% of total online images compared to January.|
|After the disasters of the past few months, a great February for Pond5: it was objectively hard to do worse than in January, but in any case the last month was the second best ever with regard to the licenses sold and one of the best ever also in terms of earnings. The time for review of the new files continues to be very long, but the site has had a deep restyling (you can see the new logo here next) and it seems that the agency is about to launch new products and make new investments. Incidentally, they also assigned me the role of Ambassador, although it is not yet clear what benefits this role will bring in the future. We’ll see!|
|Finally some signs of awakening for Dreamstime: downloads are stable compared to January, but revenues almost doubled, thanks to a few special downloads more than usual. The portfolio grows, with an increase of +6% of new approvals from the previous month.|
|CanStock is still growing, after already good result of January: growing volumes by about +17% and revenues almost doubled compared to last month. The portfolio grows very slowly (+3% vs January).|
|Best month ever for Bigstock in terms of licenses sold, while revenues decreased, due to a higher incidence of downloads on subscription. Still growing the portfolio, with an increase of online files by about +11% compared to January.|
To conclude the February report, below the graphics with the top 5 agencies in terms of downloads and revenues. After a long time Pond5 gets back in the top 5.
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